Your goal is more innovation, faster.
You invest in generating lots of new ideas.
You create the brilliant invention, have the smoothest rollout, the slickest distribution, the most brilliant Sales and Marketing.
But all this effort is directed at the wrong target. What happens?
More often than not, your new solution fails to live up to its billing.
It turns out that the solution is great technically but nobody needed it.
Or the solution is launched perfectly but the business model doesn’t work in the real market.
Or the user situations don’t match what the solution provides.
In some way, your new solution just doesn’t make sense.
Why is this outcome so common?
The blindspot in many companies is a result of effort being directed at the wrong target; running hard and fast in the wrong direction; climbing the wrong mountain.
And you don’t discover the misdirection until the work is done. Ouch!
But what if you could discover the right direction to go, the right target to focus on, the right mountain to climb, at the start rather than the end?
The missing piece of the innovation puzzle in many companies is an under-developed skill of Sensemaking.
Sensemaking is the ability to identify what is changing, what is likely to change, and what changes are probable in the future as the foundational activity of all innovation initiatives.
The Agile Innovating LLC Status Quo Model Framework is a methodology to make Sensemaking an efficient and effective starting point rather than discover that what you did doesn’t make sense at the end.
It turns out that knowing which mountain to climb and how fast, is more important than having the best climbing gear.
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